Sent vs Infobip: Simplify routing and customer setup.
Use automatic channel selection and Sender Profiles to manage customer messaging through one API. Compare the workflow and pricing model, then test Sent alongside Infobip.
Start with $10 in free credits.
Test one messaging flow before moving production traffic.
20k+ active developers · 1B+ contacts reached
Compare the workflow behind every message
Both support multichannel messaging. Compare automatic route selection, customer provisioning and the costs behind each send.
| What matters | Infobip | |
|---|---|---|
| Channels | SMS, WhatsApp and RCS | SMS, WhatsApp and RCS |
| Delivery workflow | Automatic channel selection when the channel is left unpinned. | Messages API supports an ordered failover sequence; you configure the channels and delivery strategy. |
| Customer setup | Sender Profiles inside your organization. | Use CPaaS X applications and entities to organize communications and represent customers through the API. |
| Pricing model | Contact-based platform fee plus delivery at cost. | Pay-as-you-go messaging, priced by channel, destination and usage. |
| Carrier charges | Message delivery is passed through at cost, alongside the contact-based platform fee. | Confirm network-specific carrier fees, sender charges and discounts in your quote. |
| Repeat messages | No additional platform fee within the billing period; delivery still adds cost. | Additional billable messages add usage charges. |
| Delivery tracking | Dashboard, API and webhook status tracking. | Delivery/read callbacks and reports API |
7 comparison points
Compare costsCompare costs for your messaging pattern.
Your total depends on active contacts, message frequency, destination, and channel. Use these examples as a starting point.
Sent
$0.015 per active contact per billing period
One platform fee per billing period, plus message delivery at cost. Repeat messages do not add another platform fee.
Infobip
Pay-as-you-go programmable channels
Infobip prices messaging by channel, destination and usage. Get a quote for your traffic and include any carrier, sender and registration charges before comparing totals.
| Contacts / messages | Infobip | Difference | |
|---|---|---|---|
| 100K contacts300,000 messages | $3,090Illustrative total | Quote requiredDestination and network specific | — |
| 500K contacts1,500,000 messages | $15,450Illustrative total | Quote requiredDestination and network specific | — |
| 1M contacts3,000,000 messages | $30,900Illustrative total | Quote requiredDestination and network specific | — |
Illustrative Sent totals: $0.015/contact + $0.0053/message, from 380 observed messages, within one billing period. Excludes sender and registration fees. Infobip requires a destination- and network-specific quote; savings are not calculated.
Try Sent with your own messaging flow.
Start with $10 in free credits.
Let the message find its channel
Routes messages to the best available channel, transforms templates for that channel, and respects configured quiet hours. Leave the channel unpinned to use automatic routing.
Infobip: Set an ordered failover sequence in the Messages API, with the channels and delivery strategy configured for your workflow.
Build customer messaging into your product
Create a Sender Profile within your organization; send for that customer by passing its profile ID.
Infobip: Use CPaaS X applications and entities to organize communications and represent customers through the API.
Before you switch
Yes. Start with one flow, such as verification codes or order updates. Keep your existing integration running while you compare delivery and cost, then move additional traffic when you are ready.
Create a Sent account and integrate the Sent API or SDK for the flow you want to test. Configure its recipient and template, and connect delivery tracking. Start with the quickstart.
Start with $10 in free credits to evaluate Sent before expanding your usage.
Not necessarily, and there is no single figure to compare against: Infobip prices messaging by channel, destination and usage, so a total depends on the quote for your traffic. Sent’s platform fee is charged once per active contact per billing period. Whether the total is lower depends on message frequency, delivery rates, and your existing commercial terms. Get a quote for your own mix and compare it with the estimate on our pricing page for the same traffic.
On Sent, each customer you send for is a Sender Profile inside your own organization, and you send on their behalf by passing that profile’s ID. On Infobip, customer messaging is organized through CPaaS X applications and entities, which represent your customers through the API.
Yes. Sender registration, such as A2P 10DLC in the US, WhatsApp business verification and template approvals, is decided by the carriers and by Meta, whichever platform you send through. We run the submissions with you and tell you where each one stands, but the review itself belongs to them.
Test Sent alongside Infobip.
Start with one flow and $10 in free credits. Expand after comparing delivery and cost.