The hidden cost of too many notifications
Every alert competes for attention. Explore how notification fatigue develops and how teams can decide what deserves a message.
The Sent blog
Is RCS finally ready for its moment?
Branded profiles, richer content, and built-in actions are changing the inbox. What will it take for RCS to become an everyday business channel?
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Showing 6 of 8 posts.
Why SMS still matters in an app-first world
SMS remains part of everything from account access to delivery updates. We look at the strengths that keep it relevant—and its limitations.
The inbox is becoming a storefront
Product discovery, shopping assistance, and checkout are moving into conversations. What does conversational commerce mean for the customer journey?
Can customers tell who's really messaging them?
Scams and impersonation put legitimate business messages under suspicion. Explore the role of verified senders, recognizable branding, and thoughtful message design.
Passwords are changing. Where do verification codes fit?
Passkeys and other authentication methods are reshaping how people sign in. We examine where one-time codes remain useful and where they introduce friction.
Personalization has a boundary. Where is it?
A useful reminder can feel thoughtful; an overly specific message can feel intrusive. How can brands use customer context without crossing that line?
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